Merry and bright, with economic impact.
Evergreen Festival is a 4-week-long showcase of Nova Scotia’s culture, food, spirits, craft, art, and memorable winter experiences. Local retailers, restaurants, hotels, attractions, and outdoor public spaces throughout the Halifax region offer holiday light displays and festive programming to boost spirits and business. November and December used to be a quieter time in the downtown, but Evergreen gives people a boatload of reasons to get outside and connect with community. And businesses throughout the downtown core felt the economic impact, too. The Halifax waterfront vendor village alone generated over $170k in sales for small, Nova Scotia-run businesses.
The festival is a collaborative effort between partners, including Discover Halifax, Develop Nova Scotia, Halifax Regional Municipality, Jazz East Rising, and corporate sponsors that participate in support of various charities. It is a showcase of incredible local talent and a platform for business, with community spirit and gathering at its core. The collective contributions of communities bring illuminations, programming, and events to life throughout the region, and has the potential to be a key tourism driver for Nova Scotia for years to come.